Translating a tasting into a scroll. Wine is a sensory product sold through an un-sensory medium — you can't pour through a browser. The risk with every winery site is the same: beautiful photography that still feels like a catalog, leaving the rating to do all the emotional work. Red Bear needed the credibility of a 90-point score and the intimacy of a small estate at once, without one undercutting the other.

Restraint as a flavor note. I built around patience — generous negative space, slow transitions, and a palette pulled directly from the wine itself, so the design behaved the way a good pour does: revealing rather than announcing. The 90-point rating was given room to breathe instead of being shouted, letting the accolade feel earned.