The challenge was to market an intangible service (consulting) in a tangible industry (construction). The site needed to prove "ROI" instantly to impatient C-Suite executives.

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I implemented a "Stats-First" design hierarchy, ensuring that key performance metrics were visible on every landing page. I integrated a dynamic "Global Presence" map to showcase their international reach (Singapore, Maldives), instantly validating them as a global player.

The largest challenge was creating a fully dynamic and interactive library that allowed for the co-owners, Jason Klous (Principal) and Klaus Lemke (Managing Principal) the ability to showcase their expertise through unique content in an efficient manner using a customized CMS.