The Ivy Properties
The Ivy Properties
The Ivy Properties
The Ivy Properties
The Ivy Properties
The Ivy Properties
The Ivy Properties
Luxury Living in the Heart of Sooner Nation (University of Oklahoma)
The Ivy Properties represents a paradigm shift in student accommodation—moving away from utilitarian dorms to "Sophisticated Spaces for Ambitious Students." My role was to capture this elevation digitally. The client, JJC Ventures, needed more than a brochure site; they required a robust leasing engine that could handle the complex inventory of their boutique collections like 'Santa Fe' and 'Violet.'
The Vision
The primary challenge was effectively showcasing a diverse portfolio of boutique properties under a single brand umbrella without diluting their individual identities. Additionally, the site needed to convey "luxury" while maintaining the lightning-fast load times required for a mobile-first student demographic.
The Execution
I implemented a unified design system that uses a consistent typographic hierarchy and color palette (derived from their gold and black branding) to tie the properties together. I utilized distinct galleries and "Unit Option" filtering (2 to 6 bedrooms) to allow users to personalize their search. The result is a seamless fusion of aesthetic storytelling and functional real estate search.
Luxury Living in the Heart of Sooner Nation (University of Oklahoma)
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