my process:
understand you.
before anything else, i learn who you are,
what you're building, and why it matters.

define the strategy.
brand positioning, market research, competitor analysis — the foundation everything else is built on.

design something that feels inevitable.
ux/ui design that's clean, intentional, and built around how your audience actually thinks and moves.

build it end to end.
webflow, shopify, custom front-end code — no handoffs, no lost-in-translation. i build it myself.

refine until it's undeniable.
qa, iteration, and attention to every detail until the experience is exactly what it needs to be.