Three-generations of passion, experience and grapes from California's wine country is poured into every bottle of Red Bear. With a mission of providing a smooth taste to
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
When beginning this project, my primary focus was "How do we separate ourselves from other wine websites?" Through consumer research, I found that a majority felt wine was an overcomplicated space that also felt unapproachable and elitist.