TK

Elsie Home

Inspired by Real Life
The Los Angeles based pillow company for those who believe that function shouldn’t take a back seat to design.

Get ready to up your pillow game.

Requiring an online store presence that was welcoming but spoke to the high quality nature of Elsie Home, this project required a UX design that felt open with minimalism but also a bit of playfulness.

Roles
01
Strategy
02
UX Design
03
UI Design
04
Development
05
Shopify Backend/Liquid

Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

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Futura Demi
spacing
component library

Finding the middle ground.

My main objective was designing a site that highlighted the quality of Elsie Home but helped drive the notion that it's meant for everyday living and families.