40 Palms was in need of a digital facelift that aligned with their venue space & exceptional level of service (4.8 stars average across Yelp, Facebook & Google).
The genuine, personal relationship developed during this process allowed for a site that successfully ranged from creative direction, logo, branding guidelines, and site design/development.
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
My objective was to build a website that highlighted their majestic venue space, personalized event/film services, & noteworthy customer experience without appearing out-of-touch to their diverse cultural and socio-economic customer base.